00CoverLL-BB-00
Blueprint 00 / Mission spec
Loud
Launch Brand book
Launch Brand book
How we look, sound and move. Built the same way we build every client brand.
10Sheets6Colours4Typefaces1Rocket
Blueprint 01 / Ignition
A brandthat speaksloud.
Launching something new or rebranding? We help you define a brand that is authentic, engaging and memorable.
Development
Starting fresh, rebranding or launching a product. Four steps to a strong foundation.
Step 01
Audience deep dive
Understand who you are speaking to and how to connect with them.
Step 02
Mission and vision
Define your purpose and your long-term goals.
Step 03
Cohesive identity
One tone, one look and one message, used everywhere.
Step 04
Channel strategy
Put the brand to work on the right platforms.
Assessment
Already have a brand? We show you where it stands and where it can grow, with clear next steps.
Current identity
Visuals, tone and content checked for consistency.
Competitors
How you compare in style and approach.
Market position
Your place in the market and where to stand apart.
SWOT
Strengths, weaknesses, opportunities and threats.
Team alignment
Whether your team knows and uses the mission, vision and values.
Book an assessment
From $300. Start with a free call.
Implementation
Got your recommendations, now what? We don't hand over a plan and leave. We work with you to put the brand in place, step by step.
Blueprint / Our own brand book
We practise what we sell.
The brand book we drew up for Loud Launch. Every client brand gets one like it: the mark, colour, type, voice and motion, specced like a launch. Flip through the sheets.
01MissionLL-BB-01
Mission
Simple, affordable digital marketing for startups and small businesses.
We launch websites, brands and content. Loud.
- Payload
- Websites, brands, content
- Crew
- Six people, one team, start to finish
- Launch site
- Calgary, AB
- Fuel
- Affordable is our favourite word. Prices are on the site.
- Guidance
- Entrepreneurs serving entrepreneurs
- Comms
- Simplicity, simplicity, simplicity. No buzzwords, no hidden fees.
02The markLL-BB-02
- A / RocketThe launch. Ink on light, white on dark. Always pointing up.
- B / SignalThree sound waves underneath. Always International Orange.
- C / FadeThe waves fade as they spread: 100, 70, 40 percent.
L1Horizontal
Loud Launch
L2On paper
Loud Launch
L3One colour
Loud Launch
03Logo rulesLL-BB-03
xxxx
Clear spaceKeep x clear on every side. x is the width of the rocket head.
Minimum size24 px on screen, 10 mm in print. Smaller than that, use the mark alone.
Abort conditions
RejectedStretched
RejectedRecoloured
RejectedEffects added
RejectedLost in busy art
04ColourLL-BB-04
International Orange#FF4F00 / RGB 255 79 0Primary. Buttons, highlights, the sound waves.8%
Ink#0B0B0F / RGB 11 11 15Text, dark bands, the arrow.25%
Neon#FF7A00 / RGB 255 122 0Glow and gradient ends.2%
Paper#FFFFFF / RGB 255 255 255Main background.55%
Fog#F3F2EF / RGB 243 242 239Quiet bands.10%
Muted#4A4D57 / RGB 74 77 87Secondary text.0%
0%
#FF4F00Heat gradient / loud moments only100%
#FF7A00
#FF4F00Heat gradient / loud moments only100%
#FF7A00
05TypeLL-BB-05
Cap heightBaselineLaunch loud.
WordmarkLoud LaunchUnbounded Black
BodyDesign, build and launch in one place. You own it.Space Grotesk
Labels02Blueprint / LiftoffJetBrains Mono
H1132H284H324Body17Label12
06VoiceLL-BB-06
Talk like a person. Launch like a rocket.
PlainNo jargon. If a client wouldn't say it, we don't write it.
BoldShort lines, said with confidence.
HonestPrices up front, with a little self-aware humour.
● Transmit● Abort
Websites from $1,600.Contact us for a custom quote.
We build it. You own it.Leverage our proprietary platform.
Does the world need another marketing agency? Probably not.A leading full-service agency.
Your site, launched.Synergistic digital solutions.
Canadian spelling: colour, favourite, centre. Headlines in caps, body in sentence case.
07Graphic languageLL-BB-07
G1
Blueprint gridThe launchpad under everything.G2
PlatesDashed frames with a numbered tag.04 Detail
G3
Heat barMarks the start of a section.G401Ignition
TagsMono labels, orange number.G5
The beamAn orange light that switches things on.G6WebsiteSEO
ChipsOutlined pills for services.08MotionLL-BB-08
Launch, don't drift.
- IgniteLines draw in from the left, like the beam.
- LiftCards rise and float a few pixels.
- LandThings settle with a small overshoot.
Easing cubic-bezier(.2, .9, .25, 1). Everything stops for people who turn on reduced motion.
09In useLL-BB-09
U1Business card
Loud Launch
Loud Launch DigitalWebsites / Brands / Contentloudlaunchdigital.com
U2Social post
Launch
loud.Websites from $1,600
loud.Websites from $1,600
U3Interface
Book a free callStart your launchHow it works
Loud LaunchWork Services Pricing
PF Recent work
Logos we have made.
Wordmarks and marks for the brands we work with. Hover for colour, tap for the full story.
Let's talk
Let's ignite your brand.
Book a free call. Tell us where you are and we will map the launch.