Unprescribed Wear.

Unprescribed Wear is a streetwear brand with a purpose: its profits fund free and sliding-scale therapy for people who cannot afford it. The site had to sell clothes, take donations and push back on the stigma around mental health, with colours as bold as the mission.

We designed and built the site on WordPress, with the collection, a sponsor-a-session option for people who want to give without buying, and an impact page that explains where the money goes. We also planned and shot the launch campaign, from the storyboard to the final photos.