Healix.

A client wanted to build a virtual mental health clinic in Alberta from the ground up. It had to feel calming, caring and authentic, while still looking professional and credible enough to share real information about mental health.

We built the brand through copywriting, a strong visual identity and original content, guided by research on the national mental health industry. Then we designed and launched the website, set up and managed the social channels, produced content from photo shoots, and made marketing assets for outreach. We still host the site today.