Loud Launch

Lell Blog.

Our own launch. We designed, built and run Lell Blog (lell.blog), a news site on design, marketing, AI and tech that publishes four issues a day.

ClientOur own publication
What it isDesign, marketing, AI and tech news, made in Canada
Live atlell.blog
01The vision

Most news sites greet you with a wall of headlines, pop-ups and ads. We wanted the opposite: a site that opens on one story, takes a point of view and links every claim to its source. Its line says it all: fast news, read slowly.

02How we built it

We made the logo and a custom website, and we write every issue. Each one gets its own custom hero: a shape drawn in dots for that story, rising over the same horizon, so no two issues look alike.

Services provided
LogoWebsiteWritingCustom heroesNewsletter
03The brand
First open

Open any issue and the page starts blank. A single line draws across it, opens into a horizon, and that issue’s shape rises over it in dots. Every issue gets its own, and once it’s open the hero stays alive: the water shimmers and gold sparks follow your cursor.

04The website
Lell home page: today's lead issue under its dot hero, with Start reading and Surprise me buttons
Home
A Lell issue page with a cat drawn in dots above the headline
Issue
All issues page with topic filters for design, marketing, AI and tech
All issues
Lell about page: Fast news, read slowly.
About
Lell home page on a phone
On a phone
05Why we built it

We launch our own ideas too.

Lell Blog is where we test what we offer clients, on ourselves first: a brand from a blank page, a custom site with no templates, and content that ships every single day. What works there makes its way into the sites and content we build for you.

Built in-houseFour issues a dayNo ads
Next mission / LL-03

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